Tag: OpenAI

  • Toys ‘R’ Us Makes Waves with AI-Generated Sora Ad: A Glimpse into Future Film Technology

    Toys ‘R’ Us Makes Waves with AI-Generated Sora Ad: A Glimpse into Future Film Technology

    Discover how Toys ‘R’ Us leveraged OpenAI’s Sora for their groundbreaking ad, showcasing the potential of AI in film. Read more about Sora, the innovative text-to-video tool, and its implications for digital entertainment. Toys ‘R’ Us has boldly embraced the future of filmmaking with its latest promotional video, created using OpenAI’s cutting-edge text-to-video tool, Sora.…

  • Consumers Struggle to Differentiate Human vs. AI-Generated Videos

    Newly unveiled HarrisX data, exclusively shared with Variety Intelligence Platform (VIP+), illuminates the growing challenge faced by U.S. consumers in discerning videos crafted by humans from those brought to life by OpenAI‘s groundbreaking text-to-video tool, Sora. Survey Snapshot: Majority of Americans Misidentify Sora-Crafted Content In the aftermath of Sora’s controversial debut, a comprehensive survey conducted…